ABOUT
Genève-Florence merges sculptural form with multidimensional design, focusing on textile manipulation that harmonizes tradition and innovation. Handcrafted in our Montreal atelier using natural fibres and locally sourced dead-stock materials, each piece reimagines heritage through a contemporary lens, exploring themes of sanctity and ritual. Committed to quality and sustainability, Genève-Florence honours craftsmanship while expanding the boundaries of functional art.
The Genève-Florence universe is defined by an untethered sense of time and history, emulating a disquiet sentiment versus outer reality. The desire is a compulsion to grasp a sense of grounding and ritual in the midst of a seemingly void, intemporal state of being. This reflects the designer's personal disorientation in a world moving so fast that time cannot stand still, leaving no space for memories to be made or woven into the spirit of the material.
The work embodies a deliberate lingering, prolonging the absurd to observe its lack and recognize it as permanent within the transient. Using traditional textile manipulation techniques rooted in feminine craftsmanship, the designer is compelled to engage in material repetition, countering the relentless novelty of the technological age. Through the rhythmic labor, alienation fades, replaced by a profound connection to the act of making. Creation here is not fleeting or abstract; it is tangible and enduring, offering quiet resistance to a world increasingly dominated by the immaterial.
In this process, garment creation transforms into a ritual—a meditative act of grounding that reclaims agency over time and memory. Nostalgia weaves through the work, not only as a yearning for a past never lived but as a defiant reclamation of what feels lost in the transient present. This tension between ephemerality and permanence is central, with each piece embedding time, meaning, and intention into a tangible, enduring form.
By wearing these garments, the wearer is drawn into the same state of consciousness that defines their creation. Each piece, imbued with the deliberate slowness of traditional craftsmanship, becomes more than clothing—it transforms into a vessel for reflection and ritual. The tactile presence of the material, the weight of its history, and the visible traces of human touch all encourage the wearer to reconnect with their own sense of time and identity. In this way, the garments become a living dialogue between the designer, the material, and the wearer—a meditation on impermanence, memory, and the grounding power of creation.
